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General Secretary
 Shannon Farmer was instrumental in setting up Australia’s first comprehensive blood conservation program in 1990 at Fremantle Kaleeya Hospital, Western Australia. Until 2005 he held the appointment at the hospital as Coordinator, Blood Conservation Program in Medicine and Surgery. He served on the hospital’s Blood Conservation Clinical and Management Committees and was editor of the hospital’s clinical newsletter Bloodless Surgery Update. He chaired a multicentre clinical trial committee formed to investigate pre-operative blood conservation strategies. Currently, Shannon works as a consultant in blood conservation and blood management in medicine and surgery. He also has an appointment as an Honorary Research Fellow in the School of Surgery and Pathology within the Faculty of Medicine, Dentistry and Health Sciences at the University of Western Australia. Shannon Farmer is the inaugural Executive Secretary of the Australasian Association for Blood Conservation (AABC), a Board Member, and is appointed to the AABC Scientific Committee. He is also Principal Editor of the Association’s peer reviewed medical journal Updates in Blood Conservation and Transfusion Alternatives and Editor of the Association’s monthly digest Literature Abstracts and Highlights. In September 2005 he was coopted to the Board of Directors of the international Medical Society for Blood Management. He is a member of a number of other professional associations including the American based Association for Blood Conservation (ABC), the European based Network for Advancement of Transfusion Alternatives (NATA), and is a founding Member of the international Society for the Advancement of Blood Management (SABM). He is also appointed to the SABM Education Committee and is Editor of the Society’s monthly digest Literature Abstracts. He has worked as a medical research analyst and as a consultant for a number of health groups including State Departments of Health within Australia on the establishment of blood conservation / patient blood management programs. He is also a certified autotransfusionist. Shannon Farmer has written numerous articles, co-authored abstracts at scientific meetings, organised sessions and programs for scientific meetings, conducted numerous interviews in the media and lectured widely on the subject, having been an invited speaker at local, national and international meetings.
In 2000 he was invited to be the principal author of the book Your Body, Your Choice published internationally and recommended by a number of internationally respected surgical/medical specialists as required reading for patients and a comprehensive reference on transfusion risks, benefits and alternatives for health care practitioners. The book has been used as a textbook in a number of blood conservation programs and academic institutions around the globe including developed and developing countries (Farmer S, Webb D. Your Body, Your Choice - The layman’s complete guide to bloodless medicine and surgery. Singapore: Media Masters; 2000. Also published in Korean in 2005).
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